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Just Not Sorry app launched to help women by removing apologetic language from emailsUpdated 7 Jan 2016, 6:19pm
The app, called Just Not Sorry, highlights each time a user types a key word or phrase such as "sorry", "I think" or "I'm no expert" into an email.A new app has been launched to help women apologise less, as saying sorry too much supposedly undermines their authority in the workplace.
So far 53,000 users have installed the free app, which can be used as an add-on to the Gmail email service and the Google Chrome web browser.
Six words to avoid in the workplace:
- I think
- I'm no expert
- Does this make sense?
Ms Reiss said she came up with the app after watching a video of comedian Amy Schumer spoofing a panel of accomplished women, all of whom pepper their remarks with endless apologies.
"We've found people that have started using it actually get a lot more mindful around the use of these words," Ms Reiss said.
Other red-flag phrases on the app include "just", "actually", "does this make sense?" and "try".
Ms Reiss said she chose those words based on the premise that women use such terms to soften their demands at work or try to be likable, and in so doing, devalue themselves.